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If as millenials we don't count our lucky stars (Pun intended...You know, because "Brand"..."Star"... Get it?) then I don't know when we ever will. Why do I say this, you ask? Because SOCIAL MEDIA. In this era we're living in becoming a brand overnight is easy as ABC. Unlike in yester years/generations, where they had to rely on television and radio and newspapers (Yikes! *Shudders*). That in current language is how age is calculated in dog years. We cannot afford to ignore the power of social media which has only been around for only 5 years, over which immense growth has been made.   When potential employers and employees google you, make sure you've left behind a trail of impressive online presence. Otherwise you might not be cut out for that job you badly want or the labor your company direly need.    You now have the leverage, advantage, upper hand,...
Not having your business on social media is probably one of the not so smart a move you can make. The world currently revolves around the digital communication axis, if I should call it that. And the medium is social media platforms. The biggest percentage of millenials, if not all, is either on Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Snapchat, etc. Some are even on ALL OF THEM. I'm on the first 5. You can call this speaking from personal experience.   Creating a social media presence is easily the simplest way for building connections and visibility for your business. Below are several tips on creating a stable social media foundation.   1.) Create Profiles On As Many Platforms As You Can. Is it really necessary to have all these accounts? Isn't Facebook and Twitter enough, for obvious reasons? Yes, it's necessary. For SEO (Search Engines Optimization) purposes. When a potential...
Tagged in: Branding Social Media
Snapchat, the social media platform that allows users to send 10 second snaps to their friends, or add “stories” for friends to see for a total of 24 hours before disappearing is rapidly growing to be one of the best marketing tools out there when used correctly. There is some sort of intimacy that Snapchat users get when watching stories – it is raw, unedited and more personable. Celebrities, brands and organizations are creating public Snapchat accounts to share behind-the-scenes with their followers. Gary Vaynerchuk, a digital marketing strategist, believes that Snapchat is the ephemeral, one-to-one experience that yields high engagement. He also adds, “reaching a smaller engaged audience is more important for personal brands than a massive disengaged audience. We have an article about choosing the best social media platform to engage your audience here, so once you establish that Snapchat is a good fit for your business or organization,...

Creating Quality Podcasts

Posted on in Social Media Wednesdays
Podcasts have proven to be very effective in building an audience, building awareness and increasing traffic. Once you establish a successful podcast, you position yourself to be an industry leader, offering valuable information to your audience. Podcasts are episodes of a program available on the Internet. Podcasts usually offer each episode in the same file format, such as audio or video, so that subscribers can enjoy the program the same way each time. Some podcasts, such as language courses, include multiple file formats, such as video and documents, to teach more effectively. For podcast listeners, podcasts are a way to enjoy great content from around the world for free. For podcast publishers, podcasts are a great way to reach a wide audience. Here are a few things to consider to help you improve or get you started on creating quality podcasts.  Plan Every form of communication that you put out there to your...

Starting a Blog in 4 Easy Steps

Posted on in Social Media Wednesdays
Blogging has a lot of benefits; it helps you become a better writer and helps you become a better thinker. If you start a blog about your specific industry, it helps establish you as an industry leader who offers resources to others in the industry. If you start an orgnaizational blog you can share your brand's story for free and connect and engage with potential customers. There are also some financial benefits that come with blogging, such as the ability to be able to market products through the content of your blog. With the rise of influence marketing, blogging has also become a profitable venture since corporations and brands are reaching out to individuals with a large following to help market their products. No matter your reason for blogging, we can all agree that blogging is a great creative outlet. So follow these four easy steps to get you blogging:  Determine...