• Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Login
    Login Login form
When you're founding your business, high chances are you're working under a budget. A tight one at that seeing as, well, it's a new business. Financial discrepancies, capital-wise, are the last thing you need. Be that as it may, your business getting some media attention would be a big deal. So what do you do when you're doing your own PR because you can't afford the whole shebang that professional PR pros come with? It means that you have to pull a few rabbits out of your hat like compiling eye catching and relevant press releases. You need to build a concrete, useful network of media contacts as well as appreciate the ability and advantages of being spontaneous. That said, what makes you to a journalist what light is to a moth? a) Understand what makes news, news. Once you find out what rocks journalists' socks, you're a step closer to...

Preparing for a Crisis

Posted on in Monday PR Tips
A necessary, but stressful aspect of public relations is crisis communication. Crises are almost inevitable since we are human and constantly make mistakes and to put it frankly, things happen that are beyond our control. It is in those moments that we need to be able to effectively communicate key messages to our audience and maintain the integrity of the organization. In order to better prepare for a crisis, your organization can take these steps Establish and create a crisis communication plan Having a crisis communication plan makes communication during a crisis seamless. According to Bernstein Crisis Management you should include the following in your plan; Clearly identified individuals who operate as the crisis communication team. Identifying a team ensures that everyone on the organization knows who to field questions and inquiries as events unfold during a crisis. The team will drop most of their other responsibilities and focus solely on...

Tips for Writing a PR Case Study

Posted on in Monday PR Tips
Have you ever finished an amazing campaign for a client and wanted to share it with everyone? Writing a case study is the perfect way to do so! Not only do case studies help PR professionals who might be facing the same challenges as you did, but it is also a great way to promote your public relations skills and recruit new clients. Below are steps to help you write a strong case study and gain credibility. Begin with a strong summary: You want to gain the attention of your reader immediately. Make sure that you clearly state the problem and the solution in your summary. You readers should be able to quickly understand the main points of your case study just by reading the summary. Client input and testimonial: Include client testimonials whenever possibly. This helps strengthen the credibility of your case study. You can say that you worked well...

Book Review: Merchants of Doubt

Posted on in Monday PR Tips
Along with an introduction to Public Relations book, every aspiring public relations practitioner should consider reading the book Merchants of Doubt: How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming by Naomi Oreskes and Erik M. Conway.  The book outlines the power of Public Relations and its ability to cause harm. Although we know that “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics”, there is still a lot of misconception about the role of Public Relations today, due to past malpractices of spin, lies and public deception at the hands of PR practitioners and those that they represented. The methods and tactics described in this book encompass everything that PR is not.  The beginig of the book covers the story of the tobacco industry in the 70s. How through the power of advertising and marketing, the...

Creating a Crisis Communication Strategy

Posted on in Monday PR Tips
A necessary, but stressful aspect of public relations is crisis communication. Crises are almost inevitable since we are human and constantly make mistakes and to put it frankly, things happen that are beyond our control. It is in those moments that we need to be able to effectively communicate key messages to our audience and maintain the integrity of the organization.  In order to better prepare for a crisis, your organization can take these steps Establish and create a crisis communication plan Having a crisis communication plan makes communication during a crisis seamless. According to Bernstein Crisis Management you should include the following in your plan; Clearly identified individuals who operate as the crisis communication team. Identifying a team ensures that everyone on the organization knows who to field questions and inquiries as events unfold during a crisis. The team will drop most of their other responsibilities and focus solely on...