Not having your business on social media is probably one of the not so smart a move you can make. The world currently revolves around the digital communication axis, if I should call it that. And the medium is social media platforms. The biggest percentage of millenials, if not all, is either on Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Snapchat, etc. Some are even on ALL OF THEM. I'm on the first 5. You can call this speaking from personal experience.
Creating a social media presence is easily the simplest way for building connections and visibility for your business. Below are several tips on creating a stable social media foundation.
1.) Create Profiles On As Many Platforms As You Can.
Is it really necessary to have all these accounts? Isn't Facebook and Twitter enough, for obvious reasons? Yes, it's necessary. For SEO (Search Engines Optimization) purposes. When a potential client carries out a google search for your establishment, you'll be much safer if a list of all your company social media platforms came up. And the more there are, the more the chances of visibility.
Also, some potential clients relate much better with a certain platform more than they do with the other. Therefore limiting your business to a couple of profiles would mean exposing your business to possible "social media segregation."
2.) Fill Out The Profiles To Completion.
Give your visitors reasons to follow you/your business. Incomplete and inactive profiles are somewhat of a turn off to potential clients. That depicts early signs of lack of commitment or seriousness.
A great social media profile observes the following questions;
a) Of what benefit/gain am I to people that follow me?
It is a busy world we're living in. Give this person that's spared a minute or two of their time a reason to stay glued to your page. Or coming back.
b) The 4 Ws; who, what, why and where; where; does your profile description answer that?
Most importantly, ensure that your contact information is visibly clear. This one time this person is looking to do business with you might be the only chance you'll ever get. Some people don't have the patience to look so hard for contact information.
3.) Give Room For Blog Comments.
is the most popular and easiest comment system. It posts directly to Facebook enhancing the chances of engagement. This in turn enhances effective and efficient content marketing.
4.) Include Share Buttons To Your Blog
As mentioned earlier, we live in a digital communication era. Most information is passed on to thousands of people via social media. Therefore the Share Buttons are highly of the essence. The easier you make it for your site visitors to share, the more effective your content marketing shall be.
Share Buttons are best effective when place on pages that have the most important information like homepage and landing page.
5.) Include CTA Buttons.
are as important as the Share buttons, and they work more or less the same. These ask people to take a certain action, for instance subscribe to your email list.
6.) Engage/Connect With Your Followerns.
Social media is as literal as it gets. It's about socializing. With your audience, in this case. You don't necessarily have to respond to every comment. But you can try to stimulate engagement by asking and answering questions. Proactive engagement plan ought to be part of your Social Media Plan.
Avoid the robotic personality. Let your audience/followers know that there's a human behind that keyboard. Include humor in your communication whenever you can. The more humane you come off, the easier it'll be for people to relate with your brand.
Responding to questions is also vital in creating an online personality. Respond to even the negative ones, but handle them in a professional manner.
7.) Ask For Customer Reviews.
Let's face it, we've all wondered what other people think about our products or services. This is something you can't quite ask to their faces though. An online review section covers this for you.
This let's you know what to improve on or what's already working for your clients.
When it's all said and done, whether your business is huge or small, a big percentage of its sales depend on social media interaction. It all comes down to how online friendly you are.
If utilised well, social media platforms help you build a community, humanize your brand and generate interest as far as your products and services go.
Now go forth and prosper.