Podcasts have proven to be very effective in building an audience, building awareness and increasing traffic. Once you establish a successful podcast, you position yourself to be an industry leader, offering valuable information to your audience. Podcasts are episodes of a program available on the Internet. Podcasts usually offer each episode in the same file format, such as audio or video, so that subscribers can enjoy the program the same way each time. Some podcasts, such as language courses, include multiple file formats, such as video and documents, to teach more effectively. For podcast listeners, podcasts are a way to enjoy great content from around the world for free. For podcast publishers, podcasts are a great way to reach a wide audience. Here are a few things to consider to help you improve or get you started on creating quality podcasts.
Every form of communication that you put out there to your audience must be strategic. Same goes for your podcast. The first step should be creating a strategic plan. Determine the overall purpose, theme and format of your podcast. Clearly write out your goals and how you intend to achieve them with the podcast. The podcast should feel seamlessly into your overall communications plan. Like any other form of social media communication, create an editorial calendar, plan for content and anticipate different scenarios. Determine when to post as well as episode length. Before your first episode, make sure that everything has been planned out thoroughly. With podcasts, every single detail will matter. You might even consider scripting episodes to avoid long rambling about nothing.
Invest in Quality Equipment
Second, you need to have quality equipment to aid you in getting a quality podcast. For example, you should consider purchasing an external microphone to get high-quality recording. Other add-ons include pop filters to help reduce the feedback that is associated with casual vocal delivery. According to Digital Trends, another thing that you should consider is recording software, “While you could opt for high-end recording programs such as Pro Tools, there are several reputable free options out there. The first, Audacity, is an open-source editing and recording program that’s compatible with most operating systems and works well for beginners. Though it dons a rather unflattering exterior, you’ll be able to record live audio directly onto the site, or import a variety of different of audio files including MP3 and WAV. There’s even a standard crash recovery option. Acoustica Basic Edition is another option, providing freemium audio recording and editing within a well-designed interface. However, you’ll have to pay extra for features like multi-track editing and other advanced settings.”
Post and Promote
Finally, once you have a podcast created and edited, post and promote it through social media, traditional media and or advertising. Make sure that you are consistent with the content that you create, offering fresh material regularly. Make the podcast easily accessible to your audience by posting links that are also mobile compatible. Engage your audience by answering questions and addressing concerns.