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Posted on in Monday PR Tips
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Tips for Writing a PR Case Study

Have you ever finished an amazing campaign for a client and wanted to share it with everyone? Writing a case study is the perfect way to do so! Not only do case studies help PR professionals who might be facing the same challenges as you did, but it is also a great way to promote your public relations skills and recruit new clients. Below are steps to help you write a strong case study and gain credibility.

Begin with a strong summary: You want to gain the attention of your reader immediately. Make sure that you clearly state the problem and the solution in your summary. You readers should be able to quickly understand the main points of your case study just by reading the summary.

Client input and testimonial: Include client testimonials whenever possibly. This helps strengthen the credibility of your case study. You can say that you worked well with the client to help meet their goals, but when the client is quoted giving real examples; it legitimates your services by endorsing them.

Make it organized

  • The business challenge: Clearly write in details the business challenge that your client faced. Give as much information as possible, including internal and external influences as well as the environment that the client was operating in. This will help the reader process the information provided thoroughly.
  • The solution: Clearly give the solution that you reached for the business challenge. For added benefit, include details on how you came to that particular solution as well as information on why that solution or approach was the best fit for your clients based on the environment, limits and advantages.
  • The benefits: Finally, give information on the benefits that your client received based on your PR efforts. Did your client receive an increase in sales and profit? Also, highlight unexpected benefits such as unintended press coverage or website traffic for it strengthens your case study.


Cut the Jargon: You want this case study to fall in the hands of potential clients who are seeking out your public relations services. If they are seeking PR services from you, chances are they do not really understand Public Relations jargon. Therefore, including it in your case study could frustrate the reader and turn them off from reading it. So make sure that your writing is not frustrating or confusing its reader.

Finally, show it to your client before sending or publishing the PR case study. Not only is it a courteous to do so, it also helps your client make corrections or provide valuable input that you may have missed.


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Guest Friday, 15 December 2017

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