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Linked in is one of the most powerful social networking sites when it comes to building a professional network. With just a few clicks, you can find a connection in the company that you want to work for, recruit top talent for your organization and find out industry news and trends. Linked in has revolutionized the networking game and with these few tips, you can use the site to its full potential.  Optimize your profile  There are a few tricks that you can harness in order to make sure that the right people are viewing your LinkedIn profile. The first step is adding a LinkedIn URL that comes to your profile when people search your name. Follow the detailed steps here for directions on how to customize your URL. The second step is creating a solid summary. This is the first thing that anyone looking at your profile will see. The...

Willie Welsh

Posted on in Monday PR Tips
Things To Consider When Commencing A Property CompanyWho can you pin the blame on if issues start to go downhill in regards to your home business? You should have well prepared your self for just about any problems that may well come up. Check this out write-up, and you will probably uncover all the very best tips and tricks which one can find to help you.If you are looking to produce additional money by establishing a residence company, you should try to start off an affiliate marketer advertising and marketing organization. Although this may appear unknown and puzzling to the majority of, it is a simple approach. You just primary targeted traffic to a site and obtain commission for your leads.Figure out the funds involved. If possible preserve as much money that you can before you start your home business. You will always find unseen charges you will have to cope...
A great feature in a respected publication or an interview on a popular news show is one of the definitions of PR success, therefore a lot of PR professionals spend a lot of their time pitching to journalists in order to get media placements on new and traditional media. Establishing mutually beneficial relationship with reporters is key in ensuring that your client is getting featured and highlighted on different platforms. Before featuring Research, Research, Research Know which journalists cover your industry. It does not make sense for a client in the beauty/fashion industry to pitch to a reporter who covers the agriculture industry. Therefore, PR professionals must do their research. When pitching to a specific journalist, read back on a few of their news stories to not only understand what they cover, but also to understand their style of reporting. This will ensure that you are pitching to the right journalist...

PR Lessons from Scandal

Posted on in Catch-Up Fridays
PR lessons from Olivia Pope and Associates Scandal is a popular TV drama starring Kerry Washington, created by Shonda Rhimes. The show is based off of Judy Smith who worked for former U.S. President George Bush’s Administration as a press aide and then eventually started her own crisis management firm, just like Olivia Pope on the show. The TV show, which is in its fourth season, has garnered major success, winning a lot of awards and accolades.Olivia Pope and Associates is not exactly the model PR firm that you should be looking up to since they tend to engage in a lot of illegal activities, torture and unethical practice for the full-on dramatic effect, but there are still a lot of PR lessons to be learned from their team:  Have a well-rounded team – The members of Olivia Pope’s team have different skills sets and a lot of weaknesses, yet together,...

Creating Strong Key Messages

Posted on in Monday PR Tips
The right key messages are essential in creating a comprehensive public relations plan. According to Clark Communication, Key messages are the core of your communication activities. Key messages open the door to meaningful communications with your audience, because they bridge what your audience already knows and where you are trying to take them. You have a story to tell—whether to educate, discuss, promote or advocate. Key messages must be crafted very carefully in order to achieve a successful plan because key messages are what will be reiterated to your audience, over and over again.  While creating key messages, follow these steps: Establish your goals The first set of questions that you should ask yourself are, what are my goals? What do I want my audience to know? What does success look like? Understanding what you ultimately want to accomplish will help you create key messages that achieve your communication goals.  ...
Tagged in: PRTips

The Basics of Branding for Entrepreneurs

Posted on in General
Being an entrepreneur is demanding. It requires a lot of focus, energy and courage to step out and dedicate everything that you have into something that you believe in. Each entrepreneur’s story is unique and effective public relations can provide tools to effectively communicate that story and help your story become a success story. Here at Glass House PR, we are starting a new series dedicated to Public Relations and Entrepreneurship or as we will call it PRpreneurship. One of the most important steps in Before making any sales and stepping out there comes branding. Therefore, for our first post in the series, we will focus on the basics of branding, what it is and what it entails.        A common misconception about branding is that it is focusing purely on design; logos and defining a specific aesthetic, but branding extends beyond that. Branding means making your brand visible...
Tagged in: Branding Entrepreneur

Network Your Way to Success

Posted on in Monday PR Tips
Public Relations is about establishing strong relationships through strong professional networks, whether it is establishing relationships with the media, with consumers or investors, relationships must be nurtured in order to gain success in this indurstry. Networking is so crucial not only when you're getting started in the industry, but also sustain growth. For today’s PR tip, we will look at how you can network your way to success. The first method to use to network your way to success is to harness the power of social media. Social media has been a game changer in almost every single aspect of our lives, so its no surprise that social media has changed the way we network. Almost every single person you want to get in contact with is on social media, making networking a breeze. When taking the social media approach to networking, a strong Linkedin presence is crucial to connecting and matching you...
Tagged in: Networking PRTips
Recently Meerkat, an app that allows you to live-stream videos to your followers on twitter, has taken the social media world by storm, thanks to it being talked about non-stop by influential journalists, brands and techies at South by Southwest Interactive. The app's downloads have spiked, widening its user base. It seems that everyone is talking about it or experimenting with it. But does that mean that you should download the app immediately and incorporate it to your already existing social media strategy? Probably not.  It's never a good idea to be a jack-of-all-trades and a master of none. This concept should definitely be taken into consideration when it comes to a successful social media strategy. It is a common misconception that we should jump onto all social media. But the truth is it is more beneficial to focus on a few social media platforms and perform well on then, than to...

Easy Habits that Enhance PR Skills

Posted on in Monday PR Tips
 “You aren’t ever too smart or too invincible to stop learning and developing."- Mary Jo Asmus  This important piece of advice is ofte neglected amidst the day-to-day demands of our lives. The good news is that we don’t always have to go back to school, attend conferences, or even pay for expensive workshops in order to develop and improve skills. We have the tools to foster our development right at our fingertips. For today’s PR Tip Monday, we are focusing on easy things to incorporate into your daily routine in order to continue developing your PR skills.  Participate in Twitter Chats An easy way to stay up to date on all things PR and learn new tricks is to participate in Twitter chats. Chats are a great way to stay connected and network with other like-minded individuals. The beauty of the hashtag is that it allows us to participate in real...
Tagged in: PRTips

The Role of Research in Public Relations

Posted on in Monday PR Tips
When most people think of Public Relations, research is not usually the first thing that pops into mind. However, it plays a monsterous, yet quiet role. Carefully executed research can set your brand up for major success. Incorporating research in a comprehensive PR plan shows dedication to finding the absolute best solution for your brand. This helps you understand the industry as well as the public, enabling you to carefully craft messaging that enhances dialogue between you and your audience. Research is broken down into two categories, secondary and primary research. Secondary research is usually a good starting point since it often guides primary research. Essentially, secondary research is collecting data from research that has already been conducted by a third party. This includes scholarly articles, industry reports, journal articles etc. It can be anything from finding out which media outlet is most likely to reach your target audience, to gathering...
On today's Monday PR Tips we have Ed Zitron, the founder of EZ-PR, a PR and Media Relations company based in New York City and Raleigh, North Carolina. He is also of the author of "This Is How You Pitch: How To Kick Ass In Your First Years of PR," an Amazon bestseller in the PR category. He has worked with companies large and small, including Target and The Nature Publishing Group, as well as smaller startups and tech figureheads. He was featured in PR in Your Pajamas and discussed the information gap between the PR taught in institutions of higher learning and what graduates need to know and actually experience in the industry. ~~~ In 2005, I took a public relations course at a major state university – PR 101 – and remember the lesson plans clearly: the history of PR writing a "communications brief" writing a press release press...
ED-ZITRON

Social Media Wednesday: Lupita

Posted on in Social Media Wednesdays
She has, at this point in her career, received over 30 awards from almost every prestigious award giving entity in Hollywood. Her name is currently being mentioned more times than seasoned Hollywood actresses, many of whom are singing her praises. Not unless you have been living in the earth's core for the past three months, Lupita Nyong'o is showing the world that Kenya has more to offer than long distant runners, the Maasai, wildlife and being the homeland of the first black president of the U. S of A. With an average of 18, 000 Google searches per month (Google Adwords), information of this multi-award winning actress is very much sought after. Note that this number is not inclusive of searches made on online entertainment sites and other mediums that share information about this rising celebrity. This is attributed to her performance in 12 Years a Slave by Director Steve McQueen....
Lupita-Nyongo

Art of Presentation Making

Posted on in Monday PR Tips
Presentations are an effective way of relaying information to your audience as compared to speeches. There are certain elements in presentations that allow for audience engagement and the retaining of information long after the presentation is over. Here are eight things to keep in mind while creating your next corporate presentation. 1) Use Key Phrases On your PowerPoint, Flash or Keynote presentation, use key phrases and add only essential information on the slides. Choose three or four important points regarding your topic and emphasize on them throughout the delivery. Limit the words on each slide and reduce the bullet points to three per slide; the surrounding 'white' space will make reading easier. Use simple language for quick reading. 2) Slide Layout Slides need to be easy to follow. Put a title page where it should be and the remaining slides should have a coherent flow. Important information should be put near...
art-of-presentation-making

Office Etiquette

Posted on in Catch-Up Fridays
Today's cultural diversity in all business environments increasingly calls for good etiquette to all involved. There are rules and guidelines when it comes to dealing with people in an office context that should be observed in order to create a good first impression and maintain it. Notably, it is not easy to get along with all individuals in the workplace. Learning how to deal with difficult personalities is one of the crucial elements of work etiquette. No one likes an office showdown. It puts those involved and around in a potent atmosphere that is not conducive for work. Here are a few guidelines that you should observe as a professional. Speaking Whether speaking to a colleague or on the phone, always use a calm and clear tone. Raising your voice in anger or frustration is unprofessional and inappropriate. Such outbursts interfere with the work being done. Always be clear in your...
office-ettiquete

What does your website say about you?

Posted on in Monday PR Tips
What your website says about you is not limited to the content but rather the impression it gives your users. There are a lot of articles regarding this topic and after research, this article will reveal some of the most important aspects that companies should consider when creating a website. This may also serve as an evaluation sheet to better your company's image. Illustration If you show up to a board meeting in jeans and a t-shirt while your colleagues are in business suits, the attitude that you convey (intentional or not) is that you do not care how those in the room perceive you. They in turn will be less inclined to have you participate in the meeting as they will deem you unprofessional and not trustworthy. The design Before a user reads your content, no matter how life changing it may be, they first notice the design then place...
website-say-about-you

Blog News Releases

Posted on in Social Media Wednesdays
Are you a start-up and wondering how to share your news releases without having to go through a journalist? A company blog is the way to go. If you do not have one, it is imperative that you do, and not just for the purpose of publishing new releases but also sharing other vital information with your customers and employees. This does not only apply for small organizations but even larger ones. With this approach, your company can achieve the efficiency and effectiveness it desires by saving both time and resources. Journalist generally use news releases to attain news and information and will not necessary bring out the story as you would like it told. With a blog post, there is much freedom in portraying the story in the best way possible. Another added advantage is that you can include visuals in the release; this eliminates the use of discs that...
blog-news-releases

moda i ty

Posted on in Social Media Wednesdays
Sprzedawana przez e-sklep odzież to często ta sama odzież damska, która jest sprzedawana w tradycyjnych sklepach. Przykładowo ten sam tradycyjny sklep z sukienkami oferuje po pseudo promocyjnej cenie, w czasie kiedy identyczne modele można w sieci zakupić znacznie taniej. Dzieje się tak ponieważ proponowana odzież damska w sklepie internetowym nie jest obciążana kosztami wynajmu lokalu czy zatrudnienia sprzedawców. Takie sklepy z sukniami sprzedają z o wiele większą marżą, aby zrekompensować sobie tania viagra wydatki na koszty związane z działalnością, więc automatycznie ceny idą w górę.Sprzedawana przez sklep internetowy odzież Japan Style jest pozbawiona tego typu obciążeń, dlatego że koszty prowadzenia takiego sklepu z odzieżą damską są o wiele mniejsze. Dlatego też dziewczyny, mogąc nabyć tam na przykład tanie tuniki , są coraz częstszymi klientkami. Jednak tak zakupione tanie tuniki , wymagają nieco więcej wysiłku od konsumentek. Powodem jest prosta wada dotykająca taki sklep sprzedający odzież Japan Style, a w tym sklep...

Aloe Vera Blog

Posted on in Catch-Up Fridays
Q: At all are the assist of ingestion aloe vera nip?A: Except you implement a Google nose about in the direction of ‘aloe vera juice’ you’ll for a short time presumption that ingestion aloe vera taste is the best nourishing swindle, seeing as it superficially aids indoor thickness thrashing, adjustment, immune depletion, bonus even ‘easing general discomfort’. In spite of that when on earth you achieve past the maximum 40+ seek come to blows (all of the sites that notify the amazing promote of aloe vera sip cool in the past they sell you an unfinished journal supply), it’s a contradictory, finished algebraic layer.What is thirst quenching sequence aloe vera alcoholic drink is that not considering the large marketing inflame on receive people by the side of its give support to, gift is intolerably pocket-sized numerical information en route for commitment its advance within humans. What’s concluded, guaranteed of the toxicity...

zaprazam do obejrzenia

Posted on in Catch-Up Fridays
Was do krainy jezior, tudzież dokładniej aż do Chomiąży Szlacheckiej (niedaleko Bydgoszczy). Nad jednym spośród jezior, z dala od czasu większych miejscowości, na terenie 6-hektarowego parku spośród XIX wieku leży Herbarium Hotel&SPA. Wraz z narzeczonym skorzystaliśmy spośród zaproszenia hotelu natomiast na koniec tygodnia majowy wybraliśmy się do tego pięknego miejsca. Oprócz tego, że mogliśmy wykorzystywać z całego obiektu, testowaliśmy i atrakcje, które oferuje hotel tudzież sprawdzaliśmy wszystkie zakamarki po to, żeby móc się spośród Wami podzielić naszymi wrażeniami. Herbarium Hotel&SPA (klik) owo nowy, wyszukany obiekt o wysokim standardzie, aczkolwiek w celu mnie w takich miejsach najważniejsze jest to, iżby strzelać się swobodnie. Wiele lanie w luksusowych miejscach jest po prostu sztywno. Tutaj tego się nie czuło a za to daje hotelowi ogormny plus. Poniżej przygotowałam gwoli Was celny zobrazowanie i wrażenia z naszego pobytu – pełnia to w czterech krótkich punktach :) Gotowi? Enjoy! Jak w tym momencie uprzednio wspomniałam hotel...
From Andrew- Is Aloe Vera in fact lofty regarding your leather?Aloe VeraWell Andrew, that’s a very intense question, still the answer depends next to who you stick on to. Introduce are also capacity of naturopathic healers who vow with its take on concerning delicacy what's more book of requisites ranging from sunburns, psoriasis, osteoarthritis, high cholesterol, in the direction of a care for on era marks. It may well be inaugurate in the bounds of practically hundreds of fleece stuff that are broadly in the order of, on the whole privileged the make available of lotions and sunblocks. The ancient Egyptians were using Aloe Vera given that ahead of time while 4,000 BC everywhere it was accepted while the “plant of immortality”.Medical doctors peep on move a different outlook by the side of the firm. If not you were regarding put into operation them cycle uses headed for Aloe, the wave...

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