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Blog posts tagged in publicrelations
Being a business founder, MD or CEO sometimes means juggling your duties in between cities, countries or even continents. All this in order to connect with investors, meet up with clients and make new connections/networking. If you're a regular work traveler then it's highly of the essence that you come up with a certain pre-travel routine that sees to it even in your absence your business runs smoothly, both where you're headed and back at home. How do you do that, you ask? Well here goes a few pointers: 1.) Invest In The Right Luggage: The weight of your luggage matters a whole lot. You don't want to run through customs and the whole shebang that comes with the airport, with a not so portable suitcase. This should also be safe for your back, not forgetting you'll avoid excess baggage fees. Also, ensure that you invest in durability. Dealing with luggage malfunction...
When you're founding your business, high chances are you're working under a budget. A tight one at that seeing as, well, it's a new business. Financial discrepancies, capital-wise, are the last thing you need. Be that as it may, your business getting some media attention would be a big deal. So what do you do when you're doing your own PR because you can't afford the whole shebang that professional PR pros come with? It means that you have to pull a few rabbits out of your hat like compiling eye catching and relevant press releases. You need to build a concrete, useful network of media contacts as well as appreciate the ability and advantages of being spontaneous. That said, what makes you to a journalist what light is to a moth? a) Understand what makes news, news. Once you find out what rocks journalists' socks, you're a step closer to...
No one ever  quite predicted bad news (Not 100% for sure, at least) and even worse, no one knew how hard bad news would hit them until it actually happened to them. The manner in which bad news may hit you has doubled over the years. In fact, it feels pretty safe to say tripled. What with the gazillion social media platforms, if you're in the limelight you just don't know the day, hour or minute at which the axe shall fall on you. It could be in form of a text, tweet, google alert or even from word of mouth. Heck, don't be surprised if an owl dropped a letter on your doorstep. (This is the 21st century. Anything is possible) On a larger and more lethal scale, an irate client could be criticizing your brand or company. In public or online. You're familiar with the line "No publicity is...

Book Review: Merchants of Doubt

Posted on in Monday PR Tips
Along with an introduction to Public Relations book, every aspiring public relations practitioner should consider reading the book Merchants of Doubt: How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming by Naomi Oreskes and Erik M. Conway.  The book outlines the power of Public Relations and its ability to cause harm. Although we know that “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics”, there is still a lot of misconception about the role of Public Relations today, due to past malpractices of spin, lies and public deception at the hands of PR practitioners and those that they represented. The methods and tactics described in this book encompass everything that PR is not.  The beginig of the book covers the story of the tobacco industry in the 70s. How through the power of advertising and marketing, the...

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