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Blog posts tagged in PRTips
Being a business founder, MD or CEO sometimes means juggling your duties in between cities, countries or even continents. All this in order to connect with investors, meet up with clients and make new connections/networking. If you're a regular work traveler then it's highly of the essence that you come up with a certain pre-travel routine that sees to it even in your absence your business runs smoothly, both where you're headed and back at home. How do you do that, you ask? Well here goes a few pointers: 1.) Invest In The Right Luggage: The weight of your luggage matters a whole lot. You don't want to run through customs and the whole shebang that comes with the airport, with a not so portable suitcase. This should also be safe for your back, not forgetting you'll avoid excess baggage fees. Also, ensure that you invest in durability. Dealing with luggage malfunction...
When you're founding your business, high chances are you're working under a budget. A tight one at that seeing as, well, it's a new business. Financial discrepancies, capital-wise, are the last thing you need. Be that as it may, your business getting some media attention would be a big deal. So what do you do when you're doing your own PR because you can't afford the whole shebang that professional PR pros come with? It means that you have to pull a few rabbits out of your hat like compiling eye catching and relevant press releases. You need to build a concrete, useful network of media contacts as well as appreciate the ability and advantages of being spontaneous. That said, what makes you to a journalist what light is to a moth? a) Understand what makes news, news. Once you find out what rocks journalists' socks, you're a step closer to...

Book Review: Merchants of Doubt

Posted on in Monday PR Tips
Along with an introduction to Public Relations book, every aspiring public relations practitioner should consider reading the book Merchants of Doubt: How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming by Naomi Oreskes and Erik M. Conway.  The book outlines the power of Public Relations and its ability to cause harm. Although we know that “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics”, there is still a lot of misconception about the role of Public Relations today, due to past malpractices of spin, lies and public deception at the hands of PR practitioners and those that they represented. The methods and tactics described in this book encompass everything that PR is not.  The beginig of the book covers the story of the tobacco industry in the 70s. How through the power of advertising and marketing, the...

Public Relations Measurement

Posted on in Monday PR Tips
 “If we want a seat at the ‘grown ups table’ we have to earn it via metrics.” This quote by David Rockland, partner and managing director at Ketchum, captures the shift as Public Relations is focusing more on data to drive efforts. In order for PR professionals to have a seat with the executive team (the grown ups), they need to be able to prove that PR efforts will yield a return on investment. So how do you do that? The answer is in the objectives. PR objectives are the cornerstone of any relations plan. A PR objective is defined as a specific statement of purpose for a public relations activity. In order to garner the most success, a well-written objective is S.M.A.R.T Specific, Measurable, Attainable, Realistic and Timebound. Objectives are rooted in goals, focused on a public, results oriented, explicit, and must always be acceptable to management or to the...
Tagged in: communications PRTips

Creating Strong Key Messages

Posted on in Monday PR Tips
The right key messages are essential in creating a comprehensive public relations plan. According to Clark Communication, Key messages are the core of your communication activities. Key messages open the door to meaningful communications with your audience, because they bridge what your audience already knows and where you are trying to take them. You have a story to tell—whether to educate, discuss, promote or advocate. Key messages must be crafted very carefully in order to achieve a successful plan because key messages are what will be reiterated to your audience, over and over again.  While creating key messages, follow these steps: Establish your goals The first set of questions that you should ask yourself are, what are my goals? What do I want my audience to know? What does success look like? Understanding what you ultimately want to accomplish will help you create key messages that achieve your communication goals.  ...
Tagged in: PRTips

Network Your Way to Success

Posted on in Monday PR Tips
Public Relations is about establishing strong relationships through strong professional networks, whether it is establishing relationships with the media, with consumers or investors, relationships must be nurtured in order to gain success in this indurstry. Networking is so crucial not only when you're getting started in the industry, but also sustain growth. For today’s PR tip, we will look at how you can network your way to success. The first method to use to network your way to success is to harness the power of social media. Social media has been a game changer in almost every single aspect of our lives, so its no surprise that social media has changed the way we network. Almost every single person you want to get in contact with is on social media, making networking a breeze. When taking the social media approach to networking, a strong Linkedin presence is crucial to connecting and matching you...
Tagged in: Networking PRTips

Easy Habits that Enhance PR Skills

Posted on in Monday PR Tips
 “You aren’t ever too smart or too invincible to stop learning and developing."- Mary Jo Asmus  This important piece of advice is ofte neglected amidst the day-to-day demands of our lives. The good news is that we don’t always have to go back to school, attend conferences, or even pay for expensive workshops in order to develop and improve skills. We have the tools to foster our development right at our fingertips. For today’s PR Tip Monday, we are focusing on easy things to incorporate into your daily routine in order to continue developing your PR skills.  Participate in Twitter Chats An easy way to stay up to date on all things PR and learn new tricks is to participate in Twitter chats. Chats are a great way to stay connected and network with other like-minded individuals. The beauty of the hashtag is that it allows us to participate in real...
Tagged in: PRTips

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