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Blog posts tagged in ethics

Book Review: Merchants of Doubt

Posted on in Monday PR Tips
Along with an introduction to Public Relations book, every aspiring public relations practitioner should consider reading the book Merchants of Doubt: How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming by Naomi Oreskes and Erik M. Conway.  The book outlines the power of Public Relations and its ability to cause harm. Although we know that “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics”, there is still a lot of misconception about the role of Public Relations today, due to past malpractices of spin, lies and public deception at the hands of PR practitioners and those that they represented. The methods and tactics described in this book encompass everything that PR is not.  The beginig of the book covers the story of the tobacco industry in the 70s. How through the power of advertising and marketing, the...

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