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Blog posts tagged in communications
When you're founding your business, high chances are you're working under a budget. A tight one at that seeing as, well, it's a new business. Financial discrepancies, capital-wise, are the last thing you need. Be that as it may, your business getting some media attention would be a big deal. So what do you do when you're doing your own PR because you can't afford the whole shebang that professional PR pros come with? It means that you have to pull a few rabbits out of your hat like compiling eye catching and relevant press releases. You need to build a concrete, useful network of media contacts as well as appreciate the ability and advantages of being spontaneous. That said, what makes you to a journalist what light is to a moth? a) Understand what makes news, news. Once you find out what rocks journalists' socks, you're a step closer to...
No one ever  quite predicted bad news (Not 100% for sure, at least) and even worse, no one knew how hard bad news would hit them until it actually happened to them. The manner in which bad news may hit you has doubled over the years. In fact, it feels pretty safe to say tripled. What with the gazillion social media platforms, if you're in the limelight you just don't know the day, hour or minute at which the axe shall fall on you. It could be in form of a text, tweet, google alert or even from word of mouth. Heck, don't be surprised if an owl dropped a letter on your doorstep. (This is the 21st century. Anything is possible) On a larger and more lethal scale, an irate client could be criticizing your brand or company. In public or online. You're familiar with the line "No publicity is...

Public Relations Measurement

Posted on in Monday PR Tips
 “If we want a seat at the ‘grown ups table’ we have to earn it via metrics.” This quote by David Rockland, partner and managing director at Ketchum, captures the shift as Public Relations is focusing more on data to drive efforts. In order for PR professionals to have a seat with the executive team (the grown ups), they need to be able to prove that PR efforts will yield a return on investment. So how do you do that? The answer is in the objectives. PR objectives are the cornerstone of any relations plan. A PR objective is defined as a specific statement of purpose for a public relations activity. In order to garner the most success, a well-written objective is S.M.A.R.T Specific, Measurable, Attainable, Realistic and Timebound. Objectives are rooted in goals, focused on a public, results oriented, explicit, and must always be acceptable to management or to the...
Tagged in: communications PRTips

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