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Blog posts tagged in brands
When you're founding your business, high chances are you're working under a budget. A tight one at that seeing as, well, it's a new business. Financial discrepancies, capital-wise, are the last thing you need. Be that as it may, your business getting some media attention would be a big deal. So what do you do when you're doing your own PR because you can't afford the whole shebang that professional PR pros come with? It means that you have to pull a few rabbits out of your hat like compiling eye catching and relevant press releases. You need to build a concrete, useful network of media contacts as well as appreciate the ability and advantages of being spontaneous. That said, what makes you to a journalist what light is to a moth? a) Understand what makes news, news. Once you find out what rocks journalists' socks, you're a step closer to...
No one ever  quite predicted bad news (Not 100% for sure, at least) and even worse, no one knew how hard bad news would hit them until it actually happened to them. The manner in which bad news may hit you has doubled over the years. In fact, it feels pretty safe to say tripled. What with the gazillion social media platforms, if you're in the limelight you just don't know the day, hour or minute at which the axe shall fall on you. It could be in form of a text, tweet, google alert or even from word of mouth. Heck, don't be surprised if an owl dropped a letter on your doorstep. (This is the 21st century. Anything is possible) On a larger and more lethal scale, an irate client could be criticizing your brand or company. In public or online. You're familiar with the line "No publicity is...

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