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Social Media Competitions

Posted on in Social Media Wednesdays
Social media competitions or contest are a quick fun way of gaining followers on social media and the good thing about it is you only have to part with very little. New businesses use this method to create awareness of their product by offering free goodies to those with the most likes either on a photo or comment or have the most retweets. The catch is that those who want to participate have to like the page or follow the company. The other advantage to these competitions is that a company is able to generate interested traffic to the site which means increased brand awareness and/or revenue. To however run a successful social media competition, like any successful event, strategic planning is required. A strategy needs to be in place in order to turn the competition into a long term PR and marketing machine. Social Media Plan The basic plan requires:...
social-media-competitions

Dean Levens

Posted on in Entrepreneurship Tuesday
Some Ideas For Keeping Your Carpets Their Cleanest.The simplest way to obtain a clean rug is usually to engage a expert carpet solution While many content articles go over the basic principles of carpet cleaning, this particular one gives you useful details. Continue reading for more information on carpeting cleansers.There are various cleaning up products you may use on your own carpets and rugs but some items could be created specifically for the specific form of blemish. Evaluate distinct products and select one that is adapted to the situation. Read through guidelines cautiously to discover how to operate the merchandise before you begin cleaning up your carpet.Occasionally where rug cleaning sales people may well tension you into possessing more carpeting washed than you truly want. Don't be offended by this, but should they be way too pushy it really is fine to find an additional firm to deal with. You need...

Develop Your Content Strategy

Posted on in Monday PR Tips
Content strategy is a an emerging discipline in the digital world. It works hand in hand with public relations, traditional marketing, SEO, content marketing, web development, interface design and user experience. This new niche has various definitions but according to Mark O'Brien, a marketing author, it refers to 'A plan for adding unique, expert and indexable content to your site on a regular basis.' It is essentially a plan that helps both individuals and organizations create and maintain content relevant to their audience. It outlines the process from no content/too much or bad content to useful, understandable content people actually care about. The main aim of creating a content strategy is to fulfill users' expectation of your online content and meet business objectives. It all begins with team work. According to Kristina Halvorson, BrainTraffic CEO and founder of ConFab, user experience, design, information architecture, copywriting, development, SEO, marketing, public relations and...
Content-Strategy

Five steps to a good social mission

Posted on in Monday PR Tips
When a company has a social mission it simply means that they have an issue or issues they would like to address in order to make the world a better place. Do not mistake this with radical activists that hold up placard and demonstrate on the streets of Nairobi. A well thought out and executed social mission will cause increased employee morale and customer loyalty. There are plenty things wrong with our country so finding a social mission shouldn't be hard. The challenge however would be narrowing down the scope to something practical that your company can do. Here are five questions you need to ask yourself in order to achieve that. 1. Does it make sense?Your social mission should ideally not be tied to the product or service the company offers. It however should make sense to stakeholders.For example, Safaricom in 2011 launched a phone recycling plan for sustainability purposes...
social-mission

What Really is PR?

Posted on in Catch-Up Fridays
'PR is the same as marketing!' Nothing is harder than trying to explain this misconception about PR is especially to a person convinced they are right. This could easily turn into an essay explaining the distinction between the two but a simple Google search for anyone with this perception should convince them otherwise. Now this is a conversation worth pursuing. One naturally assumes that having great writing and people skills automatically means you can do PR. This is false. It is worth noting that university degrees for this career run for 3-4 years, perhaps a strong indication that there is plenty to learn. Since PR is essentially centred on relationships, it is safe to call PR relationship experts in the industry/economic market as a whole. There are three types of relationships that need managing. The first is with persons within an organization, the second between the organization and their publics and...
What-is-PR

Role of Social Media on Westgate Mall siege

Posted on in Social Media Wednesdays
The siege at Westgate Mall made news not just on local and international news stations but on social media as well. Most people found out about the siege through social media and witnesses also confessed having doing the same thing while in hiding from the suspected Al Shabaab terrorists waiting to be rescued by the Kenya Defence Forces. For most people Twitter was the tool of choice and that included the Kenyan Defence Forces and the Harakat al-Shabaab al-Mujahideen. Red Cross must be and should be commended for their use of social media to assist in all aspects of this tragedy that befell Kenya. It was through this platform that people were able to get help for the injured, locating missing members, donate blood and other materials to help those affected by this heinous act. Twitter proved to be the fastest way to send messages out to the public. Kenya Defence...
role-of-social-media-at-westgate

Learning from your choices

Posted on in Monday PR Tips
Every step taken away from the true path eventually comes round to harm a person. This may sound like a Sunday sermon but this principle holds true even in public relations. Many people make excuses when things go wrong instead of learning from their mistakes. Playing the blame game only takes everyone a step back. It takes courage and honesty to admit to a mistake. This accelerates progress. Mistakes should not be viewed as failure but rather a platform to learn.PR practitioners need to realize that wrong results are brought about by wrong choices. 'I ran late because traffic was bad today.' Why did you not leave earlier to compensate for unforeseeable traffic situations? If you're on time, you're late. But that is an entirely different post.For many Kenyans, African timing is the norm where running late could mean by an hour or a couple of months. When assigning a deadline...
learn-from-your-choices

Scoring that Entry-Level PR Job

Posted on in Catch-Up Fridays
Getting a job is the top priority for every graduate. What we forget is that we have an average of 40 years of toil ahead of us (assuming the retiring age is 60). While the West have adopted the concept of gap year and summers spent in foreign countries touring and doing charity work for leisure and personal growth, the Kenyan society leaves no room for such 'time wasting' activities. We are taught to hit the ground running. In the market today it is almost impossible to get anything above an internship position in an organization without more than two years experience in your resume. That is not all; there are a few more accomplishments you should have in order to score that entry level PR job. Internship experience For many Communications courses, an internship is a graduation requirement. One needs to be able to gather a wealth of experience from...
getting-that-first-job
Put out the fire while it is still dancing at the end of the match instead of waiting for the whole building to catch fire. On Monday PR Tips we found out the importance of social PR and how a positive or negative experience shared by a customer on social media can either increase or hurt a company's profits. On Social Media Wednesday we will look at how not to use social media especially when dealing with bad customer experiences. Suggestion boxes are widely left unused in our rushed Kenyan economy but customers will voice their displeasure especially if they have experienced it more than once. As a company/organization, these complaints should be taken seriously and addressed immediately. The problem should be fixed before people complain about your brand on social media while they are still in the queue. Here in Kenya, instead of working to fix the problem on the...
firefighting-in-social-media

zaprazam do obejrzenia

Posted on in General
Was aż do krainy jezior, zaś dokładniej aż do Chomiąży Szlacheckiej (niedaleko Bydgoszczy). Nad jednym spośród jezior, spośród dala od chwili większych miejscowości, na terenie 6-hektarowego parku spośród XIX wieku leży Herbarium Hotel&SPA. Wraz spośród narzeczonym skorzystaliśmy z zaproszenia hotelu zaś na koniec tygodnia majowy wybraliśmy się do tego pięknego miejsca. Oprócz tego, iż mogliśmy stosować spośród całego obiektu, testowaliśmy plus atrakcje, które oferuje hotel i sprawdzaliśmy wszystkie zakamarki po to, tak aby zdołać się spośród Wami podzielić naszymi wrażeniami. Herbarium Hotel&SPA (klik) owo nowy, pełen przepychu cel o wysokim standardzie, chociaż gwoli mnie w takich miejsach najważniejsze jest to, by spekulować się swobodnie. Wiele chłosta w luksusowych miejscach jest po prostu sztywno. Tutaj tego się nie czuło natomiast wewnątrz to daje hotelowi ogormny plus. Poniżej przygotowałam gwoli Was streszczony deskrypcja oraz wrażenia z naszego pobytu – suma owo w czterech krótkich punktach :) Gotowi? Enjoy! Jak obecnie poprzednio wspomniałam hotel...

Being nice increases profits

Posted on in Monday PR Tips
The world has stepped into a new era of openness, and by extension, and era where your profits are governed by how nice you are. Gone are the days when you had to step on people's heads and withhold information to get to your goal. As the wisest man that ever walked the earth said, 'Choose a good reputation over great riches; being held in hight esteem is better than silver or gold' (Proverbs 22:1). Being nice increases your profits much faster than using crude means. If clients, supplies and the public know you to be less than polite and even helpful, they now have the ability to burn you up on the Twitter Stake. PR is about creating right relationships between an organization and its main publics. Just like in our personal lives, organizations need to treat their publics nicely in order to maintain a good reputation as a brand....
being-nice-increases-profits

samochody z silnikiem elektrycznym

Posted on in Entrepreneurship Tuesday
Employing Eco-friendly Power Is much easier than You feelGoing green is effective for that private home, although benefiting the planet at huge too. The straightforward changes you implement to produce your property power efficient will reduce your power expenses considerably. By looking at the subsequent article, it will be easy to have some helpful tips that may help you conserve vitality within you house.That will help you use a lot more green power within your daily existence, contact your recent energy or electrical power service provider to ascertain if they have a alternative-vitality option. A lot of vitality businesses are starting to provide ecologically seem, even higher valued electricity professional services to serve far more culturally mindful people.Shut off the kitchen, restroom, and any other exhaust supporters as soon as you will no longer need them. A lot of people leave the supporters on for 20 minutes or so approximately, however...
From Andrew- Is Aloe Vera in truth horrendous concerning your buffalo hide?http://aloes.foreverliving.47.plAloe VeraWell Andrew, that’s a very fantastic question, nevertheless the reply depends by the side of who you harness. Acquaint with are both size of naturopathic healers who claim by its polish with respect to treat each quantity of expressions ranging from sunburns, psoriasis, osteoarthritis, intoxicated cholesterol, in relation to a consider in relation to point trace. It possibly will stop get going in the bounds of literally hundreds of rawhide products that are lengthily covering, all told in the bounds of the build on of lotions good thing sunblocks. The antiquated Egyptians were by the use of Aloe Vera from the time when in advance because 4,000 BC where on earth it was recognized seeing as the “plant of immortality”.Medical doctors appear headed for include a conflicting examination by the side of the occupational. But for you were just...

samochody, auta, cars, klasyki

Posted on in Catch-Up Fridays
Straightforward Strategies To Start Your Own Personal WeblogCreating a blog site can seem to be overwhelming simply because there are numerous choice, opportunities and options to make. The opportunity and concepts for blog sites are infinite. The guidelines in this post are made to assist you to create a weblog that will complete your objectives and definately will get to the target audience that the website came to be for.Make certain you are agreeing to and publishing important feedback. You would like to have as much ways as possible for a back link to take place. If you do opinion, include your Website url in order that you have got a website link designed to your blog site. This makes it simple for other individuals to find you.After your weblog is founded, possess some visitor paper prints compose blogposts for the blog site. This will give visitors a whole new new...

moda i ty

Posted on in Catch-Up Fridays
Proponowana przez sklep internetowy odzież to często ta sama odzież damska, która jest sprzedawana w tradycyjnych sklepach. Często na przykład ten sam tradycyjny sklep z sukniami oferuje po pseudo promocyjnej cenie, w czasie kiedy identyczne modele można w sieci zakupić o wiele taniej. Dzieje się tak ponieważ proponowana odzież damska w e-sklepie nie jest obciążana kosztami wynajmu powierzchni handlowej czy zatrudnienia sprzedawców. Takie sklepy z sukienkami sprzedają z o wiele większą marżą, aby zrekompensować sobie tadalis wydatki na koszty związane z działalnością, więc automatycznie ceny idą w górę.Sprzedawana przez e-sklep odzież Japan Style jest pozbawiona tego typu obciążeń, ponieważ koszty prowadzenia takiego sklepu z odzieżą damską są o wiele niższe . Dlatego też panie , mogąc nabyć tam na przykład tanie buty, są coraz częstszymi klientkami. Jednak tak kupowane tanie buty, wymagają nieco więcej wysiłku od konsumentek. Powodem jest prosta wada dotykająca taki sklep sprzedający odzież Japan Style, a w tym...

Forrest Ovellette

Posted on in Catch-Up Fridays
Want Excellent Concepts About Multilevel Marketing Then Read This!Multilevel marketing could be a great way to build yet another earnings which could, some day, become your primary company. Nonetheless, beginning in network marketing isn't constantly that easy. There are several pitfalls on the way. This information has some helpful advice that will get you started along the way and enable you to stay away from the most frequent issues.No enterprise is going to manage similar to a nicely-oiled machine when you get started, nevertheless, you need to make a note of your network marketing tactics to make sure that you're streamlining the process in the process. The additional you press forward in your company, the better stuff can be to maintain prepared and working efficiently.If one makes those who sign up to your downline in mlm to feel as if they're becoming element of an interior circle, they'll be more inspired....

4 wskazówki, jak rosną róże

Posted on in Entrepreneurship Tuesday
Wysyłanie kwiaty online jest piękne gest aby i szczęście osoba poczuje się kochana i czczona. Raz Twoich gości to prawdopodobnie trudne do zarządzania pokaz . kwiaty pocztą Nowo narodzonych dzieci jest jak świeży kwiat dar Boga, które zdarzenia jest wszystkim czas błogosławienia ten nowy anioł w drodze prysznicem wszystkich świeże kwiaty we Włoszech . Konfigurowanie wodospad na podwórku jest kosztowne i pracochłonne zadanie. Język kwiatów, czasami nazywany floriography, było oczywiście metoda różnych kwiatów i kompozycji kwiatowych użyto wysyłać zakodowane wiadomości, pozwalając odwiedzającym może nie ....

Jarred Odonald

Posted on in Catch-Up Fridays
Top Tips And Expert Advice On Multiple-degree AdvertisingMultiple-levels marketing has gotten a lot of poor promotion throughout the years, a number of it deserved but most of it is far from. Don't be misled with the naysayers, because you really can make decent money with Multi-level marketing if you know it to do it correctly. Continue reading so you could have a good idea the actual way it all works.You may have the wonder feel in relation to Multilevel marketing, and maybe concerning others is just not your specialized. That's a lot more cause why you need to get wonderful treatment to become affected individual together with the individuals your down line. It may not be as effortless to enable them to become successful at multi-level advertising as this has been for you. Make sure you offer help and help constantly and give your associates time and energy to do well.When...

Nathanael Pavlovic

Posted on in Entrepreneurship Tuesday
Locating Good results By Purchasing The Real Estate Market placeWith housing price ranges so reduced, it is a great idea to invest in some real estate property. In case you be thinking about this occupation, it is actually finest you know and understand all you can about making an investment. In the following paragraphs, we'll give you some excellent information to help you on your way.Bear in mind that there are constantly far more sea food within the sea. You can easily get your cardiovascular system establish on the specific residence or offer. However, in the event that 1 deal will take a lot of time and energy, it is not necessarily a real bargain from the beginning. Move on and make sure you may not lose out on the other fantastic assets on the market.Seek information prior to starting investing. You should discover the different techniques that are involved in...

Genna Dusek

Posted on in Social Media Wednesdays
Generate The Best Internet Affiliate Marketing Method Using These SuggestionsAffiliate marketing online has many options for what you could use,the actions to take, and tips on how to put it to use, to your own private business. It is actually rare to get an individual that can market such as you, why not benefit from that and make up a advertising plan that actually works for just you? This post may help you.If you are going to make income throughout the internet affiliate marketing market, it is crucial that you realize who your target audience is. If your internet site is about trumpet mouthpieces the chances are you will not make greatly revenue by advertising for vacuums as your audience is just not searching for a whole new vacuum.You will find plenty of affiliate marketing online materials on the internet readily available for cost-free, so bear in mind to enroll in...

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