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Using Instagram to Share your Brand

Telling your Brand Story through Instagram

Instagram is quickly becoming one of the most popular social media networks. For many it is a creative outlet where they go to show off what they create as well s to get inspiration. Looking at Instagram from a business and branding perspective it is a great tool to communicate with your followers and tell your brand story. Instagram lets your followers connect with you on a personal level. Instagram offers a sense of intimacy, that’s why people love following brands, celebrities and influencers. It’s basically a backstage pass that allows people to experience things in a personal way. Below are a few things that set users apart for success on Instagram:

Variety and consistency

Find creative ways to showcase your brand.  Include photos of landscape, architecture, and people in your photos.  Be sure to update your feed regularly because unlike other social media network, Instagram posts do not feel spammy if updated often, as long as the posts are high quality.

Quality

High-resolution images are a must, but you do not necessarily need to go out and buy super expensive DSLR cameras because most smartphones have high quality cameras that provide quality images. With just a few steps, your Instagram photos are Instagram ready in no time. Download apps such as VSCO for iPhones or Google’s photo editing app Snapseed for both iPhones and Androids to enhance images before posting to Instagram. 

Captions

Don’t shy away from long captions. According to a study by the University of Wisconsin and photo integration company olapic.com, long captions can be very instrumental in connecting to your audience. The study’s findings had this piece of advice: “write longer captions, because when captions are shorter, the sentimental content is likely to be minimal.”

Engagement

Interacting with your audience is a must. The most important thing is to post things that your audience wants to see. Survey things that get most interaction from your followers and use feedback to guide the things you post and don’t post. Find a voice and run with it. Create a hashtag that people immediately associate with your brand. For example, Lucky Magazine’s Editor-in-Chief Eva Chen has a famous #evachenpose, which is a pose that she usually has in most of her Instagram pictures. When you click on the hashtag on Instagram you find thousands of her followers recreating the pose. It’s simple, yet it has a high impact in terms of engagement.

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Guest Friday, 15 December 2017

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