Blogging has a lot of benefits; it helps you become a better writer and helps you become a better thinker. If you start a blog about your specific industry, it helps establish you as an industry leader who offers resources to others in the industry. If you start an orgnaizational blog you can share your brand's story for free and connect and engage with potential customers. There are also some financial benefits that come with blogging, such as the ability to be able to market products through the content of your blog. With the rise of influence marketing, blogging has also become a profitable venture since corporations and brands are reaching out to individuals with a large following to help market their products. No matter your reason for blogging, we can all agree that blogging is a great creative outlet. So follow these four easy steps to get you blogging:
Determine your blog topic
This is probably the easy part. You already know what your interests are and you probably have a lot of interesting information to share with your audience. At this point, everything is probably just an idea. Take all of those ideas and write them down! If you plan on taking blogging seriously, sit down and come up with a blogging strategy. Decide what content you want to share with your audience, and come up with a feel for your blog; do you want to take on a humorous angle? Do you want to take on a more serious tone? Follow this step-by-step guide to help you write your own blog strategy.
Pick a name
The next step is to pick a name for your blog. The options are endless. You could always use your name, or come up with something interesting and memorable. A lot of people usually get stuck on this step. Though it is important to think about blog name options, don’t let yourself spend too much time on it; the blog name can always be changed!
Choose your platform
Decide what platform you want to host your blog on. This handy guide offers a list of free blogging platforms to consider. Wordpress is by far one of the most popular, but there is also Blogger, Blogspot, Tumblr, Medium among many others.
Design your blog and brand yourself
This is the fun part. Once you’ve decided all of the behind-the-scene things, its time to decide how you want your blog to look. If your budget allows, you could work with a graphic designer to come up with a layout, logo and other branding materials. If you have a tight budget, you can still work with free layouts on the different hosting platforms. Once you are ready to launch your blog, make sure you brand yourself consistently on all social media platform. Keep the same tone through out in order to provide a seamless transition for your followers as they keep up with you regularly.