PR Trends 2015: First Quarter
It is April and we are a quarter of the way through 2015. Already, in just three short months, best practices to maximize the effectiveness of your public relations efforts have been identified via the first quarter Trend Reports. The reports that have been reinforced are the mobile trend, real time PR and the necessity to keep it short and visual. And although content is still very prominent, it is important to focus efforts on the quality of content and not so much the quantity. Also, social media influencers will become more exclusive, and press releases will evolve. Read more about the trends in detail here.
Social Media Reacts to Hillary Clinton’s Campaign Announcement
Gone are the days when politicians announced the campaign to run for office on regular media or at news conferences. This week, Hillary Clinton announced that she was running to be the democratic candidate for presidency of the United States, through a video that was posted to social media. There was a lot of buzz surrounding her campaign announcement, but one thing that really took on a life of its own was her choice in a campaign logo. This a classic case study to show how hard it is to control messaging, especially when it comes to social media campaigns and launches. For Hillary people fixated on the logo, CNN Money wrote an article analyzing Hillary's logo in comparison to other presidential campaign logos, while someone created a twitter page dedicated to the logo.
Traditional TV viewing for Teens is Dead!
Millennials have grown up in the age of the Internet. They have been conditioned to want things that are fast, changing and constant. This is why in order to reach them as a target demographic; we must understand their peculiar habits and adapt our messages to fit them and their lifestyle. Brian Robinson, the chief executive of multi-channel network AwesomenessTV recently shared at a television industry conference that “everyone knows that content consumption has moved to YouTube, online and mobile.
Success tips from Shark Tank
Landing airtime on Shark Tank is almost every entrepreneurs dream. Not only do you get to pitch your business idea to a group of rich investors, you also get exposure for your idea and your business, which can lead to other investors if none of the sharks invest in you. Unfortunately, not every entrepreneur gets that opportunity. Fortunately you can get 10 Success Secrets From 'Shark Tank' Winners, which you can apply to any setting where you find yourself pitching a business idea to potential investors.
Other things in a sentence or two:
The European Union tackled Google's dominance in the search market
Etsy, a peer-to-peer e-commerce website focused on handmade or vintage items and supplies, went public
Apple launched racially diverse emojis with their new iOS 8.3 update
What were you reading this week?
Image Source: Flickr - Sander Spolspoel