Public Relations is about establishing strong relationships through strong professional networks, whether it is establishing relationships with the media, with consumers or investors, relationships must be nurtured in order to gain success in this indurstry. Networking is so crucial not only when you're getting started in the industry, but also sustain growth. For today’s PR tip, we will look at how you can network your way to success.
The first method to use to network your way to success is to harness the power of social media. Social media has been a game changer in almost every single aspect of our lives, so its no surprise that social media has changed the way we network. Almost every single person you want to get in contact with is on social media, making networking a breeze. When taking the social media approach to networking, a strong Linkedin presence is crucial to connecting and matching you up professionals in different levels and capabilities in their careers. Identify people who work for companies that you want to get involved with and see if you have any contacts that can connect you with those people. Having a mutual contact introduce you increases the posibility of that person getting back to you.
Another tactic is to attend networking events. Online resources such as Meet up make identifying networking events easy. Just enter your city, and the site will give you a list of all of the groups that are meeting near you. While at these events, make sure that you put yourself in a position where you are listening and not just thinking about what the other person can offer you. Again, it is all about fostering relationships that will last. Remember, although someone might not having anything to offer you now, you might need them years down the line, so be friendly, be genuine and be yourself.
Finally, get involved! The best way to meet people who are like-minded is to get involved with different causes that you care about. Volunteer to organize charity events, volunteer on boards in your community and give back, you will be surprised how many people you will meet and what they have to offer.
Remember, networking happens in every day situations. So strike up conversations with people at the coffee shop or in the elevator; after all, it is called the elevator pitch for a reason. So perfect your pitch by knowing exactly what it is that you want, articulate your professional goals, and know your industry well enough to make informed comments and conversations at any moment.
Photo credit: Bucketlisty