“You aren’t ever too smart or too invincible to stop learning and developing."- Mary Jo Asmus
This important piece of advice is ofte neglected amidst the day-to-day demands of our lives. The good news is that we don’t always have to go back to school, attend conferences, or even pay for expensive workshops in order to develop and improve skills. We have the tools to foster our development right at our fingertips. For today’s PR Tip Monday, we are focusing on easy things to incorporate into your daily routine in order to continue developing your PR skills.
Participate in Twitter Chats
An easy way to stay up to date on all things PR and learn new tricks is to participate in Twitter chats. Chats are a great way to stay connected and network with other like-minded individuals. The beauty of the hashtag is that it allows us to participate in real time conversations that resemble a chat room. For PR professionals, this list of Twitter chats is a great place to start when trying to figure out which chats to get involved in. A quick glance at different conversations can help you collect ideas from other industry professionals. It is also an easy way to learn new ways to achieve different objectives since people often talk freely and brainstorm about different strategies and tactics in these chats.
Read up on PR Fails
Making mistakes is inevitable, but learning from other people’s mistakes and avoiding them is smart. Look at #PRFail on twitter from time to time. Bloggers and reporters often use the hashtag, giving great tips on what not to do when pitching. Aside from Twitter, online PR websites such as PR Week and PR Daily often post more in-depth articles on PR fails; PRNewser even has an entire section of their website dedicated to fails.
Read Case Studies
Along with staying up to date with PR fails, follow PR wins by reading up on successful case studies. Case studies analyze successful campaigns through their various stages, from inception, to planning, to execution all the way to measuring the results. The PR Council offers archives of case studies, organized according to different categories including Community Relations, Integrated Communications, Investor Relations and more.
Writing well is one of the most crucial skills that PR professionals must possess. The ability to communicate effectively and efficiently is an important component of PR. Writing is like a muscle that must be exercised daily. According to an article by Amandah Tayler, on Ragan you should aim to write at least 1,000 words each day. Simple things such as keeping a daily journal, leisure reading, commenting on articles and brushing up on elementary grammar rules will help improve writing skills when done regularly.