Blog-Top-Blue

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Login
    Login Login form
Telling your Brand Story through Instagram Instagram is quickly becoming one of the most popular social media networks. For many it is a creative outlet where they go to show off what they create as well s to get inspiration. Looking at Instagram from a business and branding perspective it is a great tool to communicate with your followers and tell your brand story. Instagram lets your followers connect with you on a personal level. Instagram offers a sense of intimacy, that’s why people love following brands, celebrities and influencers. It’s basically a backstage pass that allows people to experience things in a personal way. Below are a few things that set users apart for success on Instagram: Variety and consistency Find creative ways to showcase your brand.  Include photos of landscape, architecture, and people in your photos.  Be sure to update your feed regularly because unlike other social media network,...

Apps That Every PR Pro Needs

Posted on in Social Media Wednesdays
As PR professionals we need to stay up to date on everything that’s happening around us, but we always happen to be on our feet, going from meetings, interviews and events in order to help our clients accomplish their goals. For people who are always on the go, we tend to become more reliant on our phones and we need them in order to become rock stars seamlessly stay organized and on track with our daily responsibilities. Below are a few amazing apps that you should integrate into your routine if you haven’t already. Google Calendar Google Calendar is one of the best organizational tools out there. This app can also be integrated to mobile where you can quickly add events by typing Standard English phrases. There is also a feature that helps you color code and block out certain parts of the day to tasks. Another great feature for this...
Promoting your music on social media can seem like a daunting task. On social media, the competition is amplified because there are a lot of great musicians out there trying to be discovered and expand their fan base as well. It seem that it is getting harder and harder to get your voice and your talent noticed. But it is not impossible since lot of musicians who found fame on YouTube and other social media platforms. Talent scouts are now looking to social media to find the next big thing, and when you harness the power of social media you can position yourself in a way that increases your chances of exposing your music to a large number of people. Here are a few steps that will help you do just that. 1. Create a social media plan and define success  Social media must be done strategically. Use online resources to...
Linked in is one of the most powerful social networking sites when it comes to building a professional network. With just a few clicks, you can find a connection in the company that you want to work for, recruit top talent for your organization and find out industry news and trends. Linked in has revolutionized the networking game and with these few tips, you can use the site to its full potential.  Optimize your profile  There are a few tricks that you can harness in order to make sure that the right people are viewing your LinkedIn profile. The first step is adding a LinkedIn URL that comes to your profile when people search your name. Follow the detailed steps here for directions on how to customize your URL. The second step is creating a solid summary. This is the first thing that anyone looking at your profile will see. The...
Recently Meerkat, an app that allows you to live-stream videos to your followers on twitter, has taken the social media world by storm, thanks to it being talked about non-stop by influential journalists, brands and techies at South by Southwest Interactive. The app's downloads have spiked, widening its user base. It seems that everyone is talking about it or experimenting with it. But does that mean that you should download the app immediately and incorporate it to your already existing social media strategy? Probably not.  It's never a good idea to be a jack-of-all-trades and a master of none. This concept should definitely be taken into consideration when it comes to a successful social media strategy. It is a common misconception that we should jump onto all social media. But the truth is it is more beneficial to focus on a few social media platforms and perform well on then, than to...

Recent Posts

How Smart Enterprenuers Prepare For Business Travel.
Catch-Up Fridays
Being a business founder, MD or CEO sometimes means juggling your duties in between cities, countrie...
Continue Reading...
Are You A BRAND: 8 Ways To Promote "IT" On Social Media.
Social Media Wednesdays
If as millenials we don't count our lucky stars (Pun intended...You know, because "Brand"..."Star".....
Continue Reading...
What Makes The Media Tick: Getting Press Attention To Your Brand On A Budget.
Monday PR Tips
When you're founding your business, high chances are you're working under a budget. A tight one at t...
Continue Reading...