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What Makes a Topic Trend?

Posted on in Social Media Wednesdays
Popular conversation topics on Twitter are known as 'trends' and it allows users to tweet why the topic is important or interesting to them. The trend may be about a breaking news story or a fun topic to engage twitter users. It is also useful when in content development in that you can create content relevant to a hashtag, creating more traffic to your site/blog. It also allows a person to gauge the opinions or ideas from people on a topic. People however can get banned from the site if they use vulgar language, abuse the system or spam. A topic becomes a trend after polling of repeated hashtags found on tweets is done. The trend status is also determined by the time tweeted and volume of tweets that contain a certain hashtag. The topics are usually around what is currently being discussed most rather than the overall popular topics from...
make-a-topic-trend

Social Media Competitions

Posted on in Social Media Wednesdays
Social media competitions or contest are a quick fun way of gaining followers on social media and the good thing about it is you only have to part with very little. New businesses use this method to create awareness of their product by offering free goodies to those with the most likes either on a photo or comment or have the most retweets. The catch is that those who want to participate have to like the page or follow the company. The other advantage to these competitions is that a company is able to generate interested traffic to the site which means increased brand awareness and/or revenue. To however run a successful social media competition, like any successful event, strategic planning is required. A strategy needs to be in place in order to turn the competition into a long term PR and marketing machine. Social Media Plan The basic plan requires:...
social-media-competitions

Role of Social Media on Westgate Mall siege

Posted on in Social Media Wednesdays
The siege at Westgate Mall made news not just on local and international news stations but on social media as well. Most people found out about the siege through social media and witnesses also confessed having doing the same thing while in hiding from the suspected Al Shabaab terrorists waiting to be rescued by the Kenya Defence Forces. For most people Twitter was the tool of choice and that included the Kenyan Defence Forces and the Harakat al-Shabaab al-Mujahideen. Red Cross must be and should be commended for their use of social media to assist in all aspects of this tragedy that befell Kenya. It was through this platform that people were able to get help for the injured, locating missing members, donate blood and other materials to help those affected by this heinous act. Twitter proved to be the fastest way to send messages out to the public. Kenya Defence...
role-of-social-media-at-westgate
Put out the fire while it is still dancing at the end of the match instead of waiting for the whole building to catch fire. On Monday PR Tips we found out the importance of social PR and how a positive or negative experience shared by a customer on social media can either increase or hurt a company's profits. On Social Media Wednesday we will look at how not to use social media especially when dealing with bad customer experiences. Suggestion boxes are widely left unused in our rushed Kenyan economy but customers will voice their displeasure especially if they have experienced it more than once. As a company/organization, these complaints should be taken seriously and addressed immediately. The problem should be fixed before people complain about your brand on social media while they are still in the queue. Here in Kenya, instead of working to fix the problem on the...
firefighting-in-social-media
From Andrew- Is Aloe Vera in truth horrendous concerning your buffalo hide?http://aloes.foreverliving.47.plAloe VeraWell Andrew, that’s a very fantastic question, nevertheless the reply depends by the side of who you harness. Acquaint with are both size of naturopathic healers who claim by its polish with respect to treat each quantity of expressions ranging from sunburns, psoriasis, osteoarthritis, intoxicated cholesterol, in relation to a consider in relation to point trace. It possibly will stop get going in the bounds of literally hundreds of rawhide products that are lengthily covering, all told in the bounds of the build on of lotions good thing sunblocks. The antiquated Egyptians were by the use of Aloe Vera from the time when in advance because 4,000 BC where on earth it was recognized seeing as the “plant of immortality”.Medical doctors appear headed for include a conflicting examination by the side of the occupational. But for you were just...

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