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Develop Your Content Strategy

Posted on in Monday PR Tips
Content strategy is a an emerging discipline in the digital world. It works hand in hand with public relations, traditional marketing, SEO, content marketing, web development, interface design and user experience. This new niche has various definitions but according to Mark O'Brien, a marketing author, it refers to 'A plan for adding unique, expert and indexable content to your site on a regular basis.' It is essentially a plan that helps both individuals and organizations create and maintain content relevant to their audience. It outlines the process from no content/too much or bad content to useful, understandable content people actually care about. The main aim of creating a content strategy is to fulfill users' expectation of your online content and meet business objectives. It all begins with team work. According to Kristina Halvorson, BrainTraffic CEO and founder of ConFab, user experience, design, information architecture, copywriting, development, SEO, marketing, public relations and...
Content-Strategy

Five steps to a good social mission

Posted on in Monday PR Tips
When a company has a social mission it simply means that they have an issue or issues they would like to address in order to make the world a better place. Do not mistake this with radical activists that hold up placard and demonstrate on the streets of Nairobi. A well thought out and executed social mission will cause increased employee morale and customer loyalty. There are plenty things wrong with our country so finding a social mission shouldn't be hard. The challenge however would be narrowing down the scope to something practical that your company can do. Here are five questions you need to ask yourself in order to achieve that. 1. Does it make sense?Your social mission should ideally not be tied to the product or service the company offers. It however should make sense to stakeholders.For example, Safaricom in 2011 launched a phone recycling plan for sustainability purposes...
social-mission

Learning from your choices

Posted on in Monday PR Tips
Every step taken away from the true path eventually comes round to harm a person. This may sound like a Sunday sermon but this principle holds true even in public relations. Many people make excuses when things go wrong instead of learning from their mistakes. Playing the blame game only takes everyone a step back. It takes courage and honesty to admit to a mistake. This accelerates progress. Mistakes should not be viewed as failure but rather a platform to learn.PR practitioners need to realize that wrong results are brought about by wrong choices. 'I ran late because traffic was bad today.' Why did you not leave earlier to compensate for unforeseeable traffic situations? If you're on time, you're late. But that is an entirely different post.For many Kenyans, African timing is the norm where running late could mean by an hour or a couple of months. When assigning a deadline...
learn-from-your-choices

Being nice increases profits

Posted on in Monday PR Tips
The world has stepped into a new era of openness, and by extension, and era where your profits are governed by how nice you are. Gone are the days when you had to step on people's heads and withhold information to get to your goal. As the wisest man that ever walked the earth said, 'Choose a good reputation over great riches; being held in hight esteem is better than silver or gold' (Proverbs 22:1). Being nice increases your profits much faster than using crude means. If clients, supplies and the public know you to be less than polite and even helpful, they now have the ability to burn you up on the Twitter Stake. PR is about creating right relationships between an organization and its main publics. Just like in our personal lives, organizations need to treat their publics nicely in order to maintain a good reputation as a brand....
being-nice-increases-profits

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