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Easy Habits that Enhance PR Skills

Posted on in Monday PR Tips
 “You aren’t ever too smart or too invincible to stop learning and developing."- Mary Jo Asmus  This important piece of advice is ofte neglected amidst the day-to-day demands of our lives. The good news is that we don’t always have to go back to school, attend conferences, or even pay for expensive workshops in order to develop and improve skills. We have the tools to foster our development right at our fingertips. For today’s PR Tip Monday, we are focusing on easy things to incorporate into your daily routine in order to continue developing your PR skills.  Participate in Twitter Chats An easy way to stay up to date on all things PR and learn new tricks is to participate in Twitter chats. Chats are a great way to stay connected and network with other like-minded individuals. The beauty of the hashtag is that it allows us to participate in real...
Tagged in: PRTips

The Role of Research in Public Relations

Posted on in Monday PR Tips
When most people think of Public Relations, research is not usually the first thing that pops into mind. However, it plays a monsterous, yet quiet role. Carefully executed research can set your brand up for major success. Incorporating research in a comprehensive PR plan shows dedication to finding the absolute best solution for your brand. This helps you understand the industry as well as the public, enabling you to carefully craft messaging that enhances dialogue between you and your audience. Research is broken down into two categories, secondary and primary research. Secondary research is usually a good starting point since it often guides primary research. Essentially, secondary research is collecting data from research that has already been conducted by a third party. This includes scholarly articles, industry reports, journal articles etc. It can be anything from finding out which media outlet is most likely to reach your target audience, to gathering...
On today's Monday PR Tips we have Ed Zitron, the founder of EZ-PR, a PR and Media Relations company based in New York City and Raleigh, North Carolina. He is also of the author of "This Is How You Pitch: How To Kick Ass In Your First Years of PR," an Amazon bestseller in the PR category. He has worked with companies large and small, including Target and The Nature Publishing Group, as well as smaller startups and tech figureheads. He was featured in PR in Your Pajamas and discussed the information gap between the PR taught in institutions of higher learning and what graduates need to know and actually experience in the industry. ~~~ In 2005, I took a public relations course at a major state university – PR 101 – and remember the lesson plans clearly: the history of PR writing a "communications brief" writing a press release press...
ED-ZITRON
Posted on in Monday PR Tips
Professionalism is a requirement in every job sector under the sun. Whether you are a tailor or a governor, one needs to be skilled, have an ability to make morally sound judgements and be polite and well-mannered in every context. Above all you have to be well trained in that particular skill set in order to do the job well. Watching news on local stations raises serious concerns of professionalism 'levels' not just in our politicians but journalists as well. It goes unsaid- whatever our job description is, we need to be professional in the execution of our requirements. Kirk Hazlett, an Associate Professor of Communication at Curry College in Milton, MA wrote an article titled 'Professionalism'- What does it really mean and he stated: A professional exudes pride...of accomplishment...of character...of commitment to his or her chosen career field. A professional devotes him- or herself to educating others as to the...
what-is-proffesionalism

Art of Presentation Making

Posted on in Monday PR Tips
Presentations are an effective way of relaying information to your audience as compared to speeches. There are certain elements in presentations that allow for audience engagement and the retaining of information long after the presentation is over. Here are eight things to keep in mind while creating your next corporate presentation. 1) Use Key Phrases On your PowerPoint, Flash or Keynote presentation, use key phrases and add only essential information on the slides. Choose three or four important points regarding your topic and emphasize on them throughout the delivery. Limit the words on each slide and reduce the bullet points to three per slide; the surrounding 'white' space will make reading easier. Use simple language for quick reading. 2) Slide Layout Slides need to be easy to follow. Put a title page where it should be and the remaining slides should have a coherent flow. Important information should be put near...
art-of-presentation-making

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