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Branding Essentials for Entrepreneurs

Posted on in General
Being an entrepreneur is demanding. It requires a lot of focus, energy and courage to step out and dedicate everything that you have into something that you believe in. Each entrepreneur’s story is unique and effective public relations can provide tools to effectively communicate that story and help your story become a success story. Here at Glass House PR, we are starting a new series dedicated to Public Relations and Entrepreneurship or as we will call it PRpreneurship. One of the most important steps in Before making any sales and stepping out there comes branding. Therefore, for our first post in the series, we will focus on the basics of branding, what it is and what it entails.        A common misconception about branding is that it is focusing purely on design; logos and defining a specific aesthetic, but branding extends beyond that. Branding means making your brand visible...

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