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Being a business founder, MD or CEO sometimes means juggling your duties in between cities, countries or even continents. All this in order to connect with investors, meet up with clients and make new connections/networking. If you're a regular work traveler then it's highly of the essence that you come up with a certain pre-travel routine that sees to it even in your absence your business runs smoothly, both where you're headed and back at home. How do you do that, you ask? Well here goes a few pointers: 1.) Invest In The Right Luggage: The weight of your luggage matters a whole lot. You don't want to run through customs and the whole shebang that comes with the airport, with a not so portable suitcase. This should also be safe for your back, not forgetting you'll avoid excess baggage fees. Also, ensure that you invest in durability. Dealing with luggage malfunction...
No one ever  quite predicted bad news (Not 100% for sure, at least) and even worse, no one knew how hard bad news would hit them until it actually happened to them. The manner in which bad news may hit you has doubled over the years. In fact, it feels pretty safe to say tripled. What with the gazillion social media platforms, if you're in the limelight you just don't know the day, hour or minute at which the axe shall fall on you. It could be in form of a text, tweet, google alert or even from word of mouth. Heck, don't be surprised if an owl dropped a letter on your doorstep. (This is the 21st century. Anything is possible) On a larger and more lethal scale, an irate client could be criticizing your brand or company. In public or online. You're familiar with the line "No publicity is...

Recap of a PR Conference

Posted on in Catch-Up Fridays
Earlier this month, we attended the Midwest Regional PRSSA Conference in Des Moines, Iowa, Hosted by the Drake University Chapter of the Public Relations Student Society of America. The conference’s theme was Expect the Unexpected. There were a lot of lessons learned, in conference planning, in Public Relations and life in general. Below are our biggest takeaways from the conference. Themes Build a theme around the subject matter and make it an experience The reason that the theme was chosen was for various reasons; one, Des Moines is a pretty small town with huge opportunities, but not a lot of people are aware of it, and two; PR pros must always expect the unexpected! The theme related to the content of the conference itself, but it also related a lot to building an experience outside of the conference walls. The conference wrapped up at around 4pm each day, and attendees were...
PR Trends 2015: First Quarter  It is April and we are a quarter of the way through 2015. Already, in just three short months, best practices to maximize the effectiveness of your public relations efforts have been identified via the first quarter Trend Reports. The reports that have been reinforced are the mobile trend, real time PR and the necessity to keep it short and visual. And although content is still very prominent, it is important to focus efforts on the quality of content and not so much the quantity. Also, social media influencers will become more exclusive, and press releases will evolve. Read more about the trends in detail here. Social Media Reacts to Hillary Clinton’s Campaign Announcement Gone are the days when politicians announced the campaign to run for office on regular media or at news conferences. This week, Hillary Clinton announced that she was running to be the...

PR Lessons from Scandal

Posted on in Catch-Up Fridays
PR lessons from Olivia Pope and Associates Scandal is a popular TV drama starring Kerry Washington, created by Shonda Rhimes. The show is based off of Judy Smith who worked for former U.S. President George Bush’s Administration as a press aide and then eventually started her own crisis management firm, just like Olivia Pope on the show. The TV show, which is in its fourth season, has garnered major success, winning a lot of awards and accolades.Olivia Pope and Associates is not exactly the model PR firm that you should be looking up to since they tend to engage in a lot of illegal activities, torture and unethical practice for the full-on dramatic effect, but there are still a lot of PR lessons to be learned from their team:  Have a well-rounded team – The members of Olivia Pope’s team have different skills sets and a lot of weaknesses, yet together,...

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